Sales Intelligence
The moment of truth in a sales call.
Your sales agent says the deal is warm. The transcript agrees. The signal from the call: the customer's voice lacks conviction. Knowing that is how deals are made.
The problem
Ten minutes on the phone, filed under three words.
What gets logged
- Not a fit
- Qualified
- Interested. Follow up next week.
- Needs sign-off
- Went cold
The whole call, reduced to one box.
What did not fit in the box
- the second they leaned in
- the doubt under the yes
- the unnamed competitor
- where the deal turned
What leadership still cannot answer
- Will this deal close, or not?
- What has to happen to win it?
- What really happened on the call?
- What got missed?
One call. Four reads.
Your sales agent files one line. Off the same recording, Pradhi files four.
The deal's odds, computed from how the call actually went. Your sales agent says "warm." This says how warm, and why.
68%
Likely to close
One number for the deal's vitals and the five signals under it. You do not just see it slipping: you see where. Here, budget is the soft spot.
Deal health 74/100
- Customer engagement 82%
- Solution fit 70%
- Budget alignment 55%
- Decision timeline 64%
- Competitive position 78%
The exact seconds the deal moved, with the line that moved it. Follow up and coach to the moment, not the summary.
- 02:14 asked about rollout deal moved up
- 05:30 looped in her manager deal moved up
- 07:41 quiet after pricing deal moved down
- 09:02 hedged on close date deal moved down
each with the quote that caused it
Every segment of the call scored for congruence: does the voice back the words? Mostly yes. The low bars are the tells, the seconds the voice pulled back while the words stayed warm. That gap is the read no transcript can give you.
- Highly congruent
- Moderate
- Weakly congruent
each bar = one call segment, scored 0 to 1
The same nine skills, scored on every call. Strengths and gaps side by side. Here, strong on product and rapport, thin on discovery and closing.
- Excellent
- Good
- Average
- Needs work
- Conversation flow 78
- Needs discovery 52
- Product presentation 84
- Objection response 66
- Closing skills 48
- Relationship building 80
- Questioning skills 58
- Sentiment awareness 72
- Conversation management 70
How your sales agent shows up on the call and how much air they take. A read you can coach against.
- Approach
- Assertive
- Voice pattern
- Controlled
- Speech rate
- Moderate
Talk 59 Listen 41
Top performers listen more than they talk.
Every gap comes with the fix, the line that triggered it, and the timestamp.
-
Needs discovery
Open on the customer's priorities before pitching. Ask what a good outcome looks like.
“Can you just send me the pricing?”
Customer, 0:41 -
Closing
Name the next step. Do not leave the follow-up to the customer.
“Let me think it over and get back to you.”
Customer, 9:12
The needs and pains under the objection, so you sell to what actually matters.
- 01 A solution that will actually work for their team
- 02 Proof of value before they commit budget
- 03 A rollout that will not disrupt what is already running
- 04 Value they can defend to their own leadership
Argue the price and you lose. Answer the doubt and you close. AVI_Sales hands your sales agent the objection that is actually in the way.
What they said
“It's a bit expensive.”
What they meant
“I'm not sure this will actually work for us.”
Objection strength Strong the customer kept circling back to it
How close they are to yes, read from what they do on the call, not the sales agent's hunch.
Highly interested
- asked about rollout
- requested pricing
- named a timeline
Who you are actually selling to, so the next call speaks their language.
- Approach
- Detail-oriented
- Decision style
- Analytical, cautious
- Speech rate
- Measured
The customer was quietly benchmarking you against what they already use. Now you know the field before the next call.
You win on
- Clear, defensible policies
- Booking and tracking in one place
- Predictable, on-time delivery
You are exposed on
- Price perception against the incumbent
- Flexibility on last-minute changes
They pressed on price and asked you to justify it. Lead with value, not discount.
Price sensitivity
- Low
- Med
- High
Not just where you are losing. The ranked moves to win it back.
-
Priority 1 High impact
Meet the price objection head on. Justify it with what they told you they value.
Positioning
-
Priority 2 High impact
Lead with flexibility. It is where the incumbent is weakest.
Product
Figures shown are illustrative. On your own calls, accuracy depends on the quality of the recording.
A thousand calls is a profile.
One call gave you four reads. Run every call through AVI_Sales, and they stop being moments and become patterns.
-
Agent profile
Every call a sales agent makes, one fingerprint.
- How they do against each type of customer
- Their closing and negotiation tactics
- The skill they keep missing
-
Competitive position
Every call a competitor comes up, one map.
- Where you consistently win
- Where you keep losing
- The objection you never answer well
-
Customer profile
Every customer in a segment, one picture.
- What they care about
- The objection they all raise
- What tips them to yes
Conversations that move the number.
When Decision Signal Intelligence™ reads tone, hesitation, and conviction, your calls stop being notes and start moving the number.
-
Shorter sales cycles
Up to 1.5x shorter by acting on the deal's turning point while it is still warm.
-
Higher conversion rates
Lifts of 20% to 30% by answering the real objection, not the stated one.
-
More accurate forecasts
A deal-health read on every call, not a gut call.
-
Consistent performance
Up to 2x on your average performer, with your best closer's playbook on every call.
Built for revenue maximization.
The same Decision Signal Intelligence™ read, in front of everyone who owns the number.
-
Sales leaders
Spot at-risk deals before they slip.
-
Enablement
Coach on what actually happened, not what got typed.
-
RevOps & forecasting
Forecast on signal, not on stage.
-
Customer success
Catch churn signals before the renewal.
Compliance isn't optional. It's built in.
Enterprise-ready, secure, and auditable by design.
-
On-premise
Your calls never leave the building. No transcription bill, no per-token cost.
-
Glass box, not black box
Every read traces to the second and the sentence behind it.
-
Deterministic
The same call gives the same read, every time. Defensible in any audit.