Three sets of insights hide in every sales conversation, waiting to be found. They explain why one sales executive closes the deal while another does not. They show if your team is compliant or exposed. They tell you loudly what your customers believe about your competition.
- Sales techniques that work
What makes the best performer in your sales team the Salesman of the Year? You know they hear things that the customer is saying that others can't catch. But what is it? If you only measure outcomes - the kaching of the sales dollars - you are not measuring what creates them.
- Product Intelligence
Who are customers comparing you to? What features keep coming up? What objections repeat? What language signals excitement? What tone signals doubt? A customer says your competitor offered real time dashboards. That sentence lives in a recording. Your sales force is conducting thousands of hours of market research every month in their calls. How much of this goes into the CRM.
- Compliance
When sales executives skip disclosures. A customer feels pressured. A script gets improvised into a promise your firm cannot keep. Three axes. One signal. Sales. Product intelligence. Compliance. Three dimensions of impact analyzed from your sales conversations. Pragyavi, our sales conversation analyser, listens to voice biomarkers. From every call we extract the following signals using ninety percent voice and just ten percent from
- Sales Probability Outcome (SPO). Your fasting blood sugar for deals. A point in time read. Where is this deal right now? Based on how it sounded.
- Deal Health Signal (DHS). Your HbA1c. The trend across conversations. Is this deal warm or cold? Is momentum building or fading? This measures trajectory, not a snapshot. These two numbers from voice are more predictive in ways the CRM will never be. You will know how they sound when winning versus when a deal is slipping. Pragyavi also builds Salesperson and customer personas.
- Salesperson persona- How does this sales executive actually sell? Is he a product champion who wins on expertise. Or a trust builder who wins on the basis of relationships. Or is she a closer who wins on urgency. With Pragyavi you don't have to guess.
- Customer persona - How did this buyer decide? Did they need data? Rapport or Space. We know this from the voice. With enough data, you can match. The trust builder with the buyer who needs rapport. The product champion with the buyer who needs data. You stop assigning leads randomly. You start engineering outcomes.
- 100% call audits. Check for compliance on all your calls, not a sample. Total visibility. Total accountability.
- Distill competitor intelligence so that it can get to all your teams at once from all your conversations with customers.
With Pragyavi - Voice in, Voice Intelligence out. This is what we build at Pradhi.